The Merchants of Cool

The Merchants of Cool

"How businesses market to American teenagers, and the effect they have together on popular culture."

2001 Documentary History Music • 7.2 • 55 min

A documentary on the marketing of pop culture to Teenagers.

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Cast

Douglas Rushkoff
Douglas Rushkoff
Self
 Christina Aguilera
Christina Aguilera
Self
 Greg Berlanti
Greg Berlanti
Self
 Jessica Biel
Jessica Biel
Self
 Adam Carolla
Adam Carolla
Self
 Fred Durst
Fred Durst
Self
 Malcolm Gladwell
Malcolm Gladwell
Self
 Carson Daly
Carson Daly
Self
👤
Lewis Goldstein
Self
👤
Shaggy 2 Dope
Shaggy 2 Dope

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